We have shifted our focus from making products to combat consumerism to combating the messages of advertisements. At the moment we are looking at Augmented Reality (AR) which is a mixed reality of real world environments and computer generated imagery. We plan to use this technology to create logos,signs or patterns then when viewed with the appropriate software will show the viewer our hidden message in the form of a subvertisements. This gives a lot of avenues for creative subvertisements that are not as law breaking as some of our previous ideas.
At the moment we have a test AR tutorial working on a laptop we hope over the coming weeks to adapt this application to a mobile phone ,so viewers can view our subvertisements while on the move. Also the team are working on our presentation of this refined idea.
Bling
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